{"id":1255,"date":"2026-09-03T21:50:32","date_gmt":"2026-09-03T21:50:32","guid":{"rendered":"https:\/\/confenacoope.com\/?page_id=1255"},"modified":"2026-09-11T19:32:06","modified_gmt":"2026-09-11T19:32:06","slug":"cooperativas-de-america-latina-en-la-era-digital","status":"publish","type":"page","link":"https:\/\/confenacoope.com\/index.php\/cooperativas-de-america-latina-en-la-era-digital\/","title":{"rendered":"Latam Digital"},"content":{"rendered":"
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INTEGRACI\u00d3N TECNOL\u00d3GICA COOPERATIVA<\/strong><\/h2>\n\n\t<\/div>\n<\/div>\n\n\n\n\n\n\n\n\nCooperativas LATAM Era Digital<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;700;900&display=swap\" rel=\"stylesheet\">\n<style>\n :root{--verde:#0A7A4C;--verde-claro:#E6F4EE;--terracota:#D96C33;--crema:#FFF8EF;--azul:#102A43;--gris:#6B7B8F;}\n *{box-sizing:border-box;margin:0;padding:0}\n body{font-family:'Inter',sans-serif;background:var(--crema);color:var(--azul);}\n .wrap{max-width:860px;margin:0 auto;padding:24px}\n .hero{background:white;border-radius:24px;padding:36px;border:1px solid #EFE6D9;box-shadow:0 10px 30px rgba(16,42,67,.06);text-align:center}\n .badge{display:inline-block;background:var(--verde);color:white;padding:6px 14px;border-radius:999px;font-size:12px;letter-spacing:.08em;font-weight:700;margin-bottom:16px}\n .hero h1{font-size:38px;line-height:1.05;font-weight:900;letter-spacing:-.02em}\n .hero h1 span{color:var(--verde)}\n .hero p{margin-top:14px;color:var(--gris);font-size:16px;line-height:1.5}\n .grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:20px}\n @media(max-width:640px){.grid2{grid-template-columns:1fr}.hero h1{font-size:28px}}\n .card{background:white;border-radius:20px;padding:22px;border:1px solid #EFE6D9}\n .kpi{font-size:32px;font-weight:900;color:var(--verde)}\n .kpi small{display:block;font-size:12px;color:var(--gris);font-weight:400;margin-top:4px;letter-spacing:.04em}\n .section-title{margin:28px 4px 12px;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--terracota);font-weight:800}\n .pilares{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n @media(max-width:700px){.pilares{grid-template-columns:1fr}}\n .pilar{border-left:4px solid var(--verde);position:relative;overflow:hidden}\n .pilar:nth-child(2){border-left-color:var(--terracota)}\n .pilar:nth-child(3){border-left-color:#2B8AFC}\n .pilar:nth-child(4){border-left-color:#8A5CFF}\n .pilar:nth-child(5){border-left-color:#FFB020}\n .pilar h3{font-size:16px;margin-bottom:6px}\n .pilar p{font-size:13.5px;line-height:1.5;color:var(--gris)}\n .icon{font-size:28px;margin-bottom:10px;display:block}\n .impact{display:flex;gap:12px;flex-wrap:wrap}\n .impact .card{flex:1 1 160px;text-align:center}\n .impact .num{width:64px;height:64px;border-radius:50%;display:grid;place-items:center;margin:0 auto 10px;font-weight:900;background:var(--verde-claro);color:var(--verde)}\n .footer{text-align:center;padding:26px;color:var(--gris);font-size:12px}\n .cta{background:var(--azul);color:white;border-radius:20px;padding:22px;display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:20px}\n .cta strong{font-size:18px}\n @media(max-width:640px){.cta{flex-direction:column;align-items:flex-start}}\n<\/style>\n<\/head>\n<body>\n<div class=\"wrap\">\n <div class=\"hero\">\n <div class=\"badge\">CONFENACOOP \u2022 2025 A\u00d1O INTERNACIONAL DE LAS COOPERATIVAS<\/div>\n <h1>Cooperativas de <span>Am\u00e9rica Latina:<\/span> Ruta hacia la Era Digital<\/h1>\n <p>De lo asociativo a lo digital, sin perder el sentido humano. La transformaci\u00f3n ya no es opcional, es la v\u00eda para inclusi\u00f3n y competitividad.<\/p>\n \n <div class=\"grid2\">\n <div class=\"card\" style=\"background:var(--verde-claro);border-color:#C8E6D9\">\n <div class=\"kpi\">65%<small>COOPERATIVAS EN ETAPA EMERGENTE CON POTENCIAL DIGITAL – PRODUCE Per\u00fa 2025<\/small><\/div>\n <\/div>\n <div class=\"card\">\n <div class=\"kpi\">4.4M+<small>ASOCIADOS EN COOPERATIVAS SOLO EN COLOMBIA – Fecolfin<\/small><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"section-title\">5 Pilares de la Transformaci\u00f3n<\/div>\n <div class=\"pilares\">\n <div class=\"card pilar\">\n <span class=\"icon\">\ud83d\udcf1<\/span>\n <h3>1. Finanzas M\u00f3viles<\/h3>\n <p>WalletOn (Norandino), tarjetas MasterCard, cajeros, agentes corresponsales e interoperabilidad con Yape, Plin, Mercado Pago. El socio ya no va a la agencia.<\/p>\n <\/div>\n <div class=\"card pilar\">\n <span class=\"icon\">\ud83d\uded2<\/span>\n <h3>2. E-commerce Cooperativo<\/h3>\n <p>Marketplaces propios. Programa de Econom\u00eda M\u00e9xico para 150 cooperativas en 20 estados ampliando canales de comercializaci\u00f3n digital.<\/p>\n <\/div>\n <div class=\"card pilar\">\n <span class=\"icon\">\ud83c\udfaf<\/span>\n <h3>3. Hiperpersonalizaci\u00f3n<\/h3>\n <p>Datos + IA para competir con bancos y fintechs. Dej\u00f3 de ser ventaja, hoy es necesidad estrat\u00e9gica para la inclusi\u00f3n financiera.<\/p>\n <\/div>\n <div class=\"card pilar\">\n <span class=\"icon\">\ud83c\udf93<\/span>\n <h3>4. Capacitaci\u00f3n y Gobernanza<\/h3>\n <p>Programa IICA + Cooperativas de las Am\u00e9ricas en 12 pa\u00edses: fortalecimiento en tecnolog\u00edas digitales y transferencia de conocimientos.<\/p>\n <\/div>\n <div class=\"card pilar\">\n <span class=\"icon\">\ud83e\udd1d<\/span>\n <h3>5. Intercooperaci\u00f3n + Fintech<\/h3>\n <p>Alianzas con el ecosistema fintech. Fintech Americas Miami 2025: +1,100 ejecutivos para el futuro financiero de LatAm. CEPAL como aliado.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"section-title\">Impacto Medible<\/div>\n <div class=\"impact\">\n <div class=\"card\"><div class=\"num\">\u2191<\/div><strong>Inclusi\u00f3n Financiera<\/strong><p style=\"font-size:12px;color:var(--gris);margin-top:6px\">Llegada a zonas rurales con billeteras m\u00f3viles<\/p><\/div>\n <div class=\"card\"><div class=\"num\">\u26a1<\/div><strong>Eficiencia Operativa<\/strong><p style=\"font-size:12px;color:var(--gris);margin-top:6px\">Menos ventanilla, m\u00e1s operaciones en l\u00ednea<\/p><\/div>\n <div class=\"card\"><div class=\"num\">\ud83c\udf0e<\/div><strong>Nuevos Mercados<\/strong><p style=\"font-size:12px;color:var(--gris);margin-top:6px\">De local a regional v\u00eda e-commerce cooperativo<\/p><\/div>\n <\/div>\n\n <div class=\"cta\">\n <div><strong>El futuro cooperativo es digital, colectivo y territorial.<\/strong><div style=\"opacity:.7;font-size:13px;margin-top:4px\">Preparado para Confenacoop Per\u00fa \u2022 Basado en fuentes IICA, PRODUCE, Fecolfin, FENACREP<\/div><\/div>\n <div style=\"background:white;color:var(--azul);padding:10px 16px;border-radius:999px;font-weight:800;font-size:13px\">\ud83c\udf31 COOP + TECH<\/div>\n <\/div>\n\n <div class=\"footer\">Gr\u00e1fico ilustrado para web \u2022 100% HTML\/CSS \u2022 Sin plugins necesarios<\/div>\n<\/div>\n<\/body>\n<\/html>\n\n\n\n<div class=\"wp-block-blockenberg-holographic-card\"><div class=\"bkbg-hgc-app\" data-opts=\"{"tiltStrength":15,"shineOpacity":60,"glareOpacity":37,"foilHue":0,"foilSaturation":63,"cardRadius":20,"linkUrl":"","cardBg":"#1a1035","titleColor":"#ffffff","subtitleColor":"rgba(255,255,255,0.7)","badgeBg":"rgba(255,255,255,0.15)","badgeColor":"#ffffff","linkBg":"rgba(255,255,255,0.15)","linkColor":"#ffffff","titleTypo":[],"subtitleTypo":[]}\" style=\"width:423px;height:440px\"><img decoding=\"async\" class=\"bkbg-hgc-img\" src=\"https:\/\/confenacoope.com\/wp-content\/uploads\/2026\/09\/cursos.png\" alt=\"\" loading=\"lazy\"\/><div class=\"bkbg-hgc-shine\"><\/div><div class=\"bkbg-hgc-glare\"><\/div><div class=\"bkbg-hgc-overlay\"><\/div><div class=\"bkbg-hgc-grid\"><\/div><div class=\"bkbg-hgc-content\"><div class=\"bkbg-hgc-badge\">\u2726 Innovaci\u00f3n cooperativa<\/div><h3 class=\"bkbg-hgc-title\">Aplicaciones IA<\/h3><p class=\"bkbg-hgc-subtitle\">Como las IA puede ayudar a mejorar a las cooperativas<\/p><a class=\"bkbg-hgc-link\" href=\"#\" rel=\"noopener\">Explora las APP<\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1255_61e26b-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cooperativas LATAM Era Digital CONFENACOOP \u2022 2025 A\u00d1O INTERNACIONAL DE LAS COOPERATIVAS Cooperativas de Am\u00e9rica Latina: Ruta hacia la Era Digital De lo asociativo a lo digital, sin perder el sentido humano. La transformaci\u00f3n ya no es opcional, es la v\u00eda para inclusi\u00f3n y competitividad. 65%COOPERATIVAS EN ETAPA EMERGENTE CON POTENCIAL DIGITAL – PRODUCE Per\u00fa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"h5ap_radio_sources":[],"footnotes":""},"class_list":["post-1255","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/pages\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":26,"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/pages\/1255\/revisions"}],"predecessor-version":[{"id":10425,"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/pages\/1255\/revisions\/10425"}],"wp:attachment":[{"href":"https:\/\/confenacoope.com\/index.php\/wp-json\/wp\/v2\/media?parent=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}